The company hired Nathalie Saloud as manager, Sylvie Hugonnier as director of marketing and public relations, as well as several programmers, though Hugonnier had left the company by May 1986 to join Elite Software. The brothers used the chateau in Brittany as the primary space for development, hoping the setting would lure developers, as well as to have a better way to manage expectations of their developers. Ubi Soft initially operated out of offices in Paris, moving to Créteil by June 1986. The name "Ubi Soft" was selected to represent "ubiquitous" software. Ubi Soft (formally named Ubi Soft Entertainment S.A.) was founded by the brothers on 28 March 1986.
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As demand continued, the brothers recognised that video game software was becoming a lucrative property and decided that they needed to get into the industry's development side, already having insight on the publication and distribution side. In 1985, the brothers established Guillemot Corporation for similar distribution of computer hardware. By 1986, this company was earning about 40 million French francs (roughly US$5.8 million at that time). They originally only sold through mail order but soon were getting orders from French retailers, since they were able to undercut other suppliers by up to 50% of the cost of new titles. Their first business was Guillemot Informatique, founded in 1984. Their mother said they could start their own business this way as long as they managed it themselves and equally split its shares among the five of them. In the early 1980s, they saw that the costs of buying computers and software from a French supplier was more expensive than buying the same materials in the United Kingdom and shipping to France, and came upon the idea of a mail-order business around computers and software. Later, the brothers expanded to computers and additional software that included video games. The brothers came up with the idea of diversification to sell other products of use to farmers Claude began with selling CD audio media. All five gained business experience while at university, which they brought back to the family business after graduating. The five sons of the family – Christian, Claude, Gérard, Michel, and Yves – helped with the company's sales, distribution, accounting, and management with their parents before university. History Origins and first decade (1986–1996) īy the 1980s, the Guillemot family had established themselves as a support business for farmers in the Brittany province in northwest France and nearby regions, including into the United Kingdom. 6.1 2020 sexual misconduct accusations and dismissals.1.4 Attempted takeover by Vivendi (2015–2018).
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